Feeds with
a point of view.
Editorial social. We post less, mean more, and let the brand carry the weight — across IG, TikTok, LinkedIn, X, Snap and Threads.
Avg engagement6.2%
Followers grown+418K
Active retainers14
(02) Platforms
Native to each.
Consistent across all.
Instagram
Reels · Carousels · Stories
Editorial visual standard, weekly Reels cadence, IG Shopping integration where it earns its place.
TikTok
Native · Spark Ads · UGC
Trend-aware but brand-led. Creator briefs in EN/AR, sound strategy, weekly performance triage.
LinkedIn
Thought leadership · ABM
Executive ghostwriting, company-page strategy, sales-aligned content series. B2B that actually books meetings.
X / Twitter
Newsroom · Real-time
Live coverage, point-of-view threads, crisis-response readiness. Used surgically, not constantly.
Snap
AR Lenses · GCC reach
Bespoke AR Lens commissions for product launches. Snap Ads optimised against MENA-specific audiences.
(03) Content pillars
Five pillars.
Twelve weeks of plan.
i
Editorial
Long-form thinking, founder portraits, behind-the-build features. The slow content that anchors the rest.
1× / WEEK
ii
Product
Drops, hero shots, demo Reels. Stripped-back craft photography — never stock, never cluttered.
2× / WEEK
iii
Community
UGC reposts, customer stories, partner spotlights. The bit that builds loyalty, not awareness.
2× / WEEK
iv
Reactive
Trends, news jacks, cultural moments. We pre-clear three responses each week so we move in hours, not days.
AS-NEEDED
v
Performance
Boosted, Spark, programmatic. Pillars 1–4 inform what gets paid traction here — not the other way around.
CONTINUOUS
(06) The numbers
Less posting.
More attention.
6.2%
Avg engagement rate
Across IG + TikTok, vs. 1.4% MENA-region benchmark.
+418K
Followers grown · 12 mo
Across our retainer roster — net of churn.
31%
Lift in branded search
After 6 months of editorial-led social on average.
9×
Earned media multiplier
Of paid spend turned into press / repost reach.