(ABOUT) WHO WE ARE · DUBAI · EST. 2020
A team
that ships.
Not pitches.
(01) The story
Built in Dubai to
ship outcomes.
We didn't set out to be the biggest agency in Dubai. We set out to be the one that signs off projects on a P&L line and means it. Najaha was founded in 2020 by a team of marketers and designers who were tired of agencies billing for hours instead of outcomes.
Today, we're a focused team of engineers, designers, strategists, copywriters and performance leads, most of whom started here as their first job out of university or their first job after a tour at a big four agency. Half are bilingual EN/AR and a third are trilingual. We answer to operators, not procurement managers.
We turn down work that doesn't fit. We've walked away from briefs where the brief was already wrong. The clients we keep are the ones who treat the company as part of their team and pay us to argue with them when it counts.
(02) The principles
Three principles
that actually bind.
01
Outcomes over hours.
We sell outcomes, not effort. Every engagement starts with a measurable goal such as revenue, ROAS, LCP or NPS, and ends with the manual to keep it alive. Hours are an input. We never invoice them as the output.
02
Built to last ten years.
Brands, sites, and campaigns designed to outlast their first quarter. We refuse work that's built to be redesigned in 18 months. Performance audited weekly. Reported monthly with the math.
03
MENA-first, not MENA-only.
Three languages, six channels. We're fluent in the local context: Arabic-Latin lockups, RTL UI, GCC media planning, MENA paid platforms. But the work has to travel: London, NYC, Singapore. We don't do regionalist work.
(04) Our story
How we got here.
2020
Najaha founded.
Started in Dubai with one idea: sell outcomes, not hours. Branding, web, and performance marketing under one roof from day one.
2020
360° integration.
Performance and brand kept under one team and one P&L, and most agencies still split this. We argued and we didn't back down.
2022
Karama HQ.
Permanent home at 793-0 Hamsa Street, Al Karama, Dubai.
2024
Training arm launched.
IT training added as a public product, with multiple tracks across in-person, corporate, and online formats.
2026
Today.
A focused Dubai team where the same people own the work from the brief to the demo.
